Tuesday, 16 October 2012

Merchants Of Cool

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 1  - 1  Cool hunters are impacting a lot because cool hunters bring cool teens in and ask the teens questions so they know what to sell. An example of this would be when sprit wanted to have a premier party for their new product the cool hunters brought in the teens for this.
2.  2     The marketers do not care about the customers they just care about the profit. The marketers do listen to the customers because if they did not they would not know if the customers like the product or not. Yes, because there are billions of teens who are dome and would buy anything just to copy other and adults are easy meaning the marketers know what they want.
3. 3      Cool hunters are like anthropologists except they study the teen’s culture. Market researchers are different then ethnographers because they study on how trends are impact the teen community when ethnographers study on how culture impacts people’s lives. Adults need market researchers because adult don’t talk to their kids about what they like and don’t like also adults are weird and do not always have the best taste in fashion.
4.  4     I would train him to look for things that more than one person is wearing also different types of music. I think that it’s is mostly the cool hunters that the teens listen too. 

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